Investments in ASEAN’s financial technology (FinTech) firms tracked last year’s bumper funding, clocking in US$4.3 billion in the first nine months of 2022 – higher than the combined sum from 2018 to 2020. However, dark clouds lie ahead, as a challenging macroeconomic outlook drags down investor sentiment.

While funding momentum may be taking a pause, ASEAN’s keen adoption of digital services continues. In our latest FinTech in ASEAN 2022: Finance, reimagined report, we look at how embedded finance has become one of the key drivers in the creation of accessible digital ecosystems. By surveying more than 4,000 respondents and speaking with industry leaders, we find out what makes the embedded approach tick, and why it would continue to flourish.