At UOB, we believe that every customer is unique. With that, we aim to provide our customers with a personalised experience through digital and physical touchpoints. This is what drives us to consistently sharpen our approach to develop new solutions and services that are relevant to our customers and their evolving needs.
Our advisers are equipped with the UOB Portfolio Advisory Tools, which draw on the latest Singapore Financial Data Exchange (SGFinDex) data and can analyse our customers’ consolidated wealth holdings in real time. These digital tools use historical market data to project risk levels and possible returns for your portfolio under different market conditions. This enables our advisers to offer highly personalised recommendations for our clients to work towards their wealth goals while protecting their portfolio from potential pitfalls.
We also provide a personalised experience at our physical touchpoints such as the Wealth Banking Centres, where a customer's branch journey is triggered by a scan of their identity card at the queue ticketing machine. Our artificial intelligence (AI)-powered engine enables us to identify and profile our customers so that we can serve them better and equip our bankers with insights to engage them more effectively.
We serve personalised lifestyle offers, ranging from preferred deals that match individual needs and aspirations, to fresh ideas that bring pleasant surprises and new experiences into their daily lives.
We also aim to empower customers to better manage their finances through responsible use of data. By leveraging transactional data, personalised AI-driven insights are delivered to customers through the UOB TMRW banking app.
UOB TMRW is a customisable app that offers curated insights and solutions.
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Personalised insights for portfolio optimisation and risk management.
